On-line Weight Watchers Diet Helper for
Personal Digital Assistants (PDAs) and Mobile Phones
By Laura Ciocan
At the beginning of December,
WeightWatchers.com announced the release of an application for Personal
Digital Assistants (PDAs) and PDA mobile phones. It is the first to
synchronize with a web-based account via the Internet. Mobile-phone
diet applications are becoming increasingly popular. Weight Watchers
diet promoters link the phone application to the Web personal account,
which provides a useful portable tool for diet assistance.
This makes the diet easier to follow by
- The possibility of following your weight
watch more closely, and of keeping permanent track of your
- A points calculator and
tracker. The WeightWatchers diet is based on calculating the points
of foods according to a specific formula. This facility provides a
ready, helpful tool. It also tracks the points allowance, daily or
weekly, helping you to stay within limits
- The application includes a vast
database such as 25,000 food choices, restaurants and
- An application which updates your web
account every time you enter data or calculate.
The application has already gained huge
popularity. Over 400,000 buyers have downloaded the application
from a popular Web site selling cell-phone applications.
As the popularity of low-carb diets has
lost ground throughout 2004 and sales have dropped, the company behind
the Atkins Diet is planning to launch a similar product for
mobile phones and handheld computers on the market.
The product, available at the beginning
of 2005, will be so affordable that it will be within the reach
of any dieter. The application is a carbohydrate counter to help
dieters track the carbohydrate contents of foods, as well as their own
daily carb intake.
The application is a further step within
the firm's marketing policy of finding new market segments for the
product -- the Atkins diet -- by diversifying the means of popularizing
it. In this way it also diversifies the target audience.
An Atkins diet DVD was put on the
market and sold during the 2004-2005 holiday season.
Laura Ciocan writes for http://www.dietsindex.com
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